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Men's Healthcare Marketing
Client
Austin Radiological Association
Services
Brand Strategy, Messaging & Identity / Visual Language, Design / Consulting / Copywriting / Radio & Content Production / Venue Based Out of Home / Audience Targeting, Geo-Targeting & Lead Generation / Performance Media Buying & Optimization / Reporting, Insights & Conversion Strategy
For Austin Radiological Association, we took a direct approach to an indirect problem: men avoiding conversations about their health—especially when it comes to the bathroom. The “Quit the Drip” campaign meets men in their environment (yes, even at the urinal) with bold, unfiltered messaging about enlarged prostates and a breakthrough non-surgical treatment: Prostate Artery Embolization (PAE).
From headline placement to tone of voice, every element was designed to disarm, educate, and drive action—because when it comes to men’s health, the message needs to hit where it matters.
